• One Times Square is one of the most iconic buildings in America and among the most expensive real estate in the world.
  • On New Year’s Eve, about one million people gather around it while another billion watch it on TV as the New Year’s Eve ball drops on its metal roof deck.
  • But for the other 364 days of the year, One Times Square is a relatively quiet place. The 23-story building sits almost completely empty, save for the Walgreens downstairs and the only other occupant, the New Year’s Eve Headquarters on the 22nd floor.
  • Perhaps one of the most unique features about One Times Square, apart from the New Year’s Eve ball, is that it doesn’t really need tenants. The building’s billboards have generated more than $23 million a year and are among the most lucrative public advertisements in the world.
  • We recently took a tour of the building and got an up-close look at the mesmerizing crystal New Year’s Eve ball that’s covered in colored lights.
  • When I stepped inside the building, I was thrilled to feel like I was taking a step back in time, especially when I got to see the old New York Times headquarters.
  • It also felt slightly eerie walking around a landmark that’s filled with little more than remnants of past tenants, while Times Square, New York City’s busiest neighborhood, was still bustling outside.
  • Take a look inside.
  • Visit Business Insider’s homepage for more stories.

This is the New Year’s Eve ball in Times Square, New York — there’s a good chance you’re one of the billion people who watch it drop on New Year’s Eve.

Foto: The New Year’s Eve ball.sourceJoey Hadden/Business Insider

Source: Times Square


It sits on top of One Times Square patiently waiting 364 days each year for its moment of late December glory.

Foto: The New Year’s Eve ball.sourceJoey Hadden/Business Insider

In addition to the billion people who watch it on TV each year, about a million people gather around One Times Square to watch this crystal ball drop each year.

Foto: A New Year’s Eve celebration in Times Square.sourceFlickr/amelungc

Source: USA Today


Celebrating the New Year with the Times Square ball-drop is an iconic American tradition that’s more than 100 years old.

Foto: A New Year’s Eve celebration in Times Square.sourceFlickr / Anthony Quintano

Source: National Geographic


And the ads on the landmark are seen by more than one billion people worldwide, making the ad space on the building worth quite a bit. The building generates about $23 million a year from its signage.

Foto: Times Square on New Year’s Eve in the first minute of 2015.sourceJamestown

Source: Business Insider


But for the rest of the year, the building is mostly empty, aside from the Walgreens on the ground floor and the New Year's Eve headquarters on the 22nd floor.

Foto: One Times Square is also known as 1475 Broadway.sourceJoey Hadden/Business Insider

And walking around the mostly-empty building that's rich with history while people hurry around outside eerily made it feel like time was standing still inside One Times Square.

Foto: sourceGeorge Rose/Getty Images/Joey Hadden/Business Insider

The building is mostly empty because it would require a lot of work and expense to bring it up to current building codes ...

Foto: A mostly-abandoned floor in One Times Square.sourceJoey Hadden/Business Insider

... and the building's small floor plate makes it difficult to utilize, according to representatives of the building's owner, Jamestown Properties.

Foto: A mostly-abandoned floor in One Times Square.sourceJoey Hadden/Business Insider

Source: Atlas Obscura


Aside from being used as storage space in some areas ...

Foto: A mostly-abandoned floor in One Times Square.sourceJoey Hadden/Business Insider

... most floors of the building aren't being used.

Foto: A mostly-abandoned floor in One Times Square.sourceJoey Hadden/Business Insider

We quickly saw how much work would go into renovating the interior. Exposed steel can be seen on pillars on some floors ...

Foto: exposed steel on a mostly-abandoned floor in One Times Square.sourceJoey Hadden/Business Insider

... giving them an eerie look.

Foto: exposed steel on a mostly-abandoned floor in One Times Square.sourceJoey Hadden/Business Insider

These are the barest bones of an exit sign that I have ever seen.

Foto: A mostly-abandoned floor in One Times Square.sourceJoey Hadden/Business Insider

And some parts of the ceiling appeared to be slowly crumbling away.

Foto: The ceiling on a mostly-abandoned floor in One Times Square.sourceJoey Hadden/Business Insider

Even though parts of the building could use some work ...

Foto: Exposed ceiling in a mostly-abandoned floor in One Times Square.sourceJoey Hadden/Business Insider

... I was still able to appreciate the building's history and imagine the people who used to occupy it.

Foto: A mostly-abandoned floor in One Times Square.sourceJoey Hadden/Business Insider

Source: Jamestown


This wall on the seventh floor of the building was painted by artist Domingo Zapata, who painted the mural that is currently displayed on the exterior of the building and used this space to practice his art.

Foto: A mostly-abandoned floor in One Times Square.sourceJoey Hadden/Business Insider

Source: Jamestown


Long before then, another floor was home to a restaurant ...

Foto: A mostly-abandoned floor in One Times Square.sourceJoey Hadden/Business Insider

Source: Jamestown


... while this section of the floor was used as a bar.

Foto: A mostly-abandoned floor in One Times Square.sourceJoey Hadden/Business Insider

Source: Jamestown


This counter where bartenders slung their drinks ...

Foto: sourceJoey Hadden/Insider

... is still intact with colorful tiling.

Foto: A mostly-abandoned floor in One Times Square.sourceJoey Hadden/Business Insider

On this floor, you can also imagine the hustle and bustle inside the former New York Times newsroom. The building was built originally to serve as the newspaper's headquarters.

Foto: This floor was once the New York Times Headquarters before it was turned into restaurant and bar.sourceJoey Hadden/Business Insider

Source: Jamestown


Before the New York Times moved in, this area of New York was referred to as "Long Acre Square" after a carriage district in London, England.

Foto: Times Square in the early 20th century.sourceThe Library of Congress

Source: New York Times, Business Insider, The Culture Trip


But when the building was completed in 1904, it was named the Times building for its function as the New York Times headquarters.

Foto: Workmen risking their lives 27 stories above ground the Times Building, New York City.sourceLibrary of Congress

Source: New York Times, Business Insider, The Culture Trip


And the square was then renamed to reflect the news organization's presence in the neighborhood.

Foto: The New York Times Building.sourceLibrary of Congress

Source: New York Times, Business Insider, The Culture Trip


Throughout the 20th century, Times Square gained more popularity thanks to new subway lines ...

Foto: Times Square in the early 20th century.sourceLibrary of Congress

Source: New York Times, Business Insider, The Culture Trip


... and New York Times owner Adolph Orchs, who found ways to generate crowds year-round by projecting news-worthy event information on boards on the sides of the building.

Foto: The Times building during an election night in the early 20th century.sourceTimes Square on an election election night in the early 20th century

Source: New York Times, Business Insider, The Culture Trip


Today, Times Square is New York's most visited tourist attraction. And One Times Square is right in the heart of it.

Foto: sourceDavid Phan/Flickr

Source: Business Insider


Looking outside at the bustling streets of Times Square now from the windows of this quiet, almost-empty building made me feel like, inside, time was standing still.

Foto: A window in the New Year's Headquarters.sourceJoey Hadden/Business Insider

But there is one floor that continues to have a function. Floor 22 is home to the New Year's Eve Headquarters.

Foto: New Year's Eve Headquarters floor in One Times Square.sourceJoey Hadden/Business Insider

Source: Jamestown


This is where people working on all different aspects of the annual New Year's Eve celebration meet every year to collaborate on the event.

Foto: The room displays delicate New Yea's Eve trinkets from all different years.sourceJoey Hadden/Business Insider

The New York Times put on the first New Year's Eve celebration on the eve of 1905 using fireworks and dynamite.

Foto: The Times building in on New Year's Eve in 1905.sourceNew York Times

Source: New York Times, Business Insider, The Culture Trip


The celebration was for the new year, but it was also a way for the Times to let everyone know about their new location.

Foto: Times Square in the early 20th century.sourceLibrary of Congress

Source: New York Times, Business Insider, The Culture Trip


The celebration was instantly iconic, and two years later when fireworks were banned, New York found a way to keep celebrating with the New Year's Eve ball.

Foto: The New Year's Eve ball in 2019.sourceJoey Hadden/Business Insider

Source: New York Times, Business Insider, The Culture Trip


The first New Year's Eve ball weighed 700 pounds and contained 100 25-watt light bulbs. It first dropped on the building's roof deck in 1907.

Foto: A photo of the millennium ball for the year 2000 at the New Year's Eve Headquarters. First New Year's Eve ball not pictured.sourceJoey Hadden/Business Insider

Source: New York Times, Business Insider, The Culture Trip


While visiting the New Year's Eve headquarters, we got to see up close what the ball is made of. Waterford Crystal makes the New Year's Eve ball out of 2,688 Waterford Crystal triangles of various sizes.

Foto: A Waterford Crystal triangle.sourceJoey Hadden/Business Insider

Source: Times Square


After exploring the headquarters, we headed to the rooftop to see the ball itself. The rooftop provided views of Times Square, too ...

Foto: The rooftop of One Times Square.sourceJoey Hadden/Business Insider

... but the metal roof deck wasn't as glamorous as I imagined it to be.

Foto: The rooftop of One Times Square.sourceJoey Hadden/Business Insider

I was definitely a bit spooked by the flooring on the roof and that I could see the floor below ...

Foto: The rooftop of One Times Square.sourceJoey Hadden/Business Insider

... but I forgot about all of that the moment I got to see the ball up close. It was mesmerizing.

Foto: The rooftop of One Times Square.sourceJoey Hadden/Business Insider

With 672 LED modules and the ability to produce 16 million vibrant colors and billions of patterns, the ball creates a kaleidoscopic effect on top of Times Square.

Foto: The New Year's Eve ball.sourceJoey Hadden/Business Insider

Source: Times Square


While One Times Square's exterior glitters with the promise of new things, inside I was delighted to find a time capsule of New York's iconic past.

Foto: sourceJoey Hadden/Business Insider